Here is what you need to know about your data and how we use it in summary:
We collect and retain your data to keep in touch with you and let you know about things we think you might be interested in;
Mailing list: If you have asked to receive our email newsletters we store your name and email address. You may sign up to this on our website via the sign up form, in store on a paper form or by giving us explicit verbal consent to store your data for beery newsletters.
Customer requests: Customers can make a request for a specific item, buy tickets to an event or for want some information about us or well, beer. In these cases, we make a note of your contact information (name, email, phone number, and the event or thing you are interested in) and then let you know when that beer (or some other tasty beverage) is in stock or when we have information for you.
Customer purchases: We may also store your transaction history (along with your name) so we can let you know what beers you bought the last time you popped in so you can better decide what to choose next.
We do not sell or share your data, and we keep it safe and confidential.
When you give us your data we will always tell you what we are going to use it for.
The EU General Data Protection Regulation (GDPR)
In May 2018, a new data privacy law known as the EU General Data Protection Regulation (or the “GDPR”) becomes effective. The GDPR requires us to provide you with more information about the processing of your personal data.
Legal grounds for processing your personal data
The GDPR requires us to tell you about the legal grounds we’re relying on to process any personal data about you. The legal grounds for us processing your personal data will typically be because:
You provided your consent (e.g. you opted in to our newsletter, or signed up for a ticketed event);
It is necessary for our contractual relationship (e.g. to supply you with beer);
The processing is in our legitimate interest as a retail shop (for example, to provide you with customer service, pricing or product information because you shop with us).
Keeping personal data
We retain your Personal Data for as long as necessary to provide you with our services, or for other key purposes such as complying with legal obligations, resolving disputes, and enforcing our agreements.
Data protection law provides you with rights regarding the personal data that we hold about you, including your right to request a copy of your personal data, request that we correct, restrict or delete your personal data and unsubscribe from marketing communications.
You can you can exercise these rights by unsubscribing from our newsletter mailing list. You can also contact us to remove your data from our customer database as long as we do not have any further business relationship with you and do not need your information for legal or tax reasons.
If you have a complaint about how we handle your personal data, please get in touch with us on firstname.lastname@example.org.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), which is the body that regulates the handling of personal data in the United Kingdom. You can do this online through the ICO’s website at www.ico.org.uk, by telephone on 0303 123 1113, or by writing to them at Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF.